Privacy & Cookie Policy

Effective Date: 29 March 2025

Vitara Commerce Ltd (trading as Blueridge Covers, “we”, “us”, or “our”) is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your personal data when you visit or make a purchase from our website: www.blueridge-covers.co.uk

1. Who We Are

Blueridge Covers is a UK-based ecommerce business operated by Vitara Commerce Ltd, registered in England & Wales (Company No. 08613144). Our registered office is at:

Vitara Commerce Ltd
Unit 25, Leeward Road
Preston, PR2 2TE
United Kingdom

2. What Information We Collect

When you use our website or make a purchase, we may collect the following types of information:

a) Information You Provide:

• Name
• Email address
• Phone number
• Billing and shipping address
• Payment details (via our secure payment providers)
• Order history

Any information you enter into contact forms or during account registration

b) Information Collected Automatically:

• IP address
• Browser type and version
• Pages visited and time spent on our website
• Device type and operating system
• Referral source

We use cookies and similar technologies (see Section 6) to help improve your experience.

3. How We Use Your Information

We use the information we collect to:

• Process and deliver your orders
• Communicate with you about your purchase
• Provide customer support
• Personalise your experience on our website
• Improve our website and services
• Send you updates, promotions, or offers (only with your consent)
• Comply with legal obligations

4. How We Share Your Data

We do not sell or rent your personal information. We may share it with:

• Payment processors (e.g. Stripe, PayPal) for secure transactions
• Delivery providers to ship your order
• Service providers that help us manage our website, email services, or analytics (e.g. Google Analytics)
• Legal authorities, if required to comply with laws or prevent fraud
• All partners are GDPR-compliant and only process your data for the purposes required.

5. How We Protect Your Information

We take appropriate technical and organisational measures to safeguard your data:

• SSL encryption on all pages and transactions
• Secure storage and restricted access to personal information
• Use of trusted third-party payment gateways (we do not store your card details)

6. Cookies & Tracking

Our website uses cookies to:

• Remember your preferences
• Track site performance and usage (Google Analytics)
• Provide secure login and cart functionality

You can control or disable cookies through your browser settings. Please note this may affect your browsing experience.

7. Your Rights

Under the UK GDPR, you have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate or incomplete data
• Request deletion of your data (“Right to be forgotten”)
• Object to or restrict how we process your data
• Withdraw consent at any time for marketing emails
• Lodge a complaint with the Information Commissioner’s Office (ICO)

To exercise your rights, contact us at:
[email protected]

8. Data Retention

We keep your personal data only for as long as necessary:

• For orders: 6 years (to comply with accounting and tax regulations)
• For marketing: Until you unsubscribe or request removal
• For analytics: As outlined by our cookie policy

9. Third-Party Links

Our website may include links to external websites. We are not responsible for their privacy policies or practices. Please review their policies before providing any personal information.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with the updated effective date.

11. Contact Us

If you have any questions about this Privacy Policy or how we handle your data, please contact:

Blueridge Covers
Email: [email protected]
Phone: +44 1772 846650